Sleeping Frog Farms

Real Fruits and Vegetables – Cascabel, Arizona

Changes in our CSA Structure…please read!

December 19th, 2013

Hello Friends!

This Spring of 2014, we are embarking upon a new phase of our CSA development: The Farm Card model. While we love and fully believe in the traditional CSA model, there are some inherent challenges for both the farmer and the customer. Naturally, we’ve spent a significant amount of time thinking about this, and we’ve been dreaming, researching, brainstorming, talking to fellow farmers, and surveying some of our members about ways to tweak the model for the better.

Here are our thoughts:

For the farmer, there is a whole lot of administrative work on the “inside” of a traditional CSA model. There is also a significant amount of time and energy spent trying to grow/harvest/pack shares that are both diverse and consistent, and time spent packaging/counting/labeling/sorting for individual shares.

For the customer, there is limited flexibility on many levels. Customers are not able to choose the produce that works best for their families. They must arrange for family or friends to pick up their share if they’re going to be out of town. They must show up each week, rain or shine, sick or healthy, kids or no kids, to collect their share, or risk missing out on their produce.

We envision the Farm Card model to be a compromise. Essentially, it will work like this:

  • Farm Card members will pre-purchase farm cards for a specific amount of money ($150 or $300 for a season, or $1100 for a year ). Farm card balances will expire after the specified season.
  • Members will be able to spend down their Farm Card credit at ANY of our farmers market booths (currently, we vend at three farmers markets each week and are looking into a 4th).
  • Members will be able to use their cards to purchase ANY of our products (including value-added goods and the occasional fruits/vegetables from our neighboring farms).
  • Farm Card members receive a percentage discount on all market items.
  • Farm Card members can use their cards to pre-order and purchase bulk items (i.e. tomatoes, pickling cucumbers, seasonal fruit for canning, etc)
It goes without saying that this is new for all of us, and we’ll be learning and tweaking things as we go along. But we’re excited for the possibilities the Farm Card model offers, and we can’t wait to see what you think. 

A note for our Green Fields and Civano CSA members: we may still continue a traditional CSA model for your CSA pick-ups. Please let us know if you are interested in the Farm Card idea, or if you would prefer a traditional CSA. We’ll take your feedback into consideration as we continue planning.

***Farm Cards will go on sale in January. Please stay tuned for more information and for an overhaul of the CSA page of our website.***

Please be in touch if you have any questions. 

We wish you the happiest of Holidays.

Love,

Debbie, Adam, CJ, & Clay